Culture and Consumption

When it comes to talking about consumption in Iran, we must also define its cultural values, ideas, and identity in relation to consumption. This book has been written with this premise and with emphasis on the importance of consumerism in the context and field of human life and consumption has been studied from this perspective as a lived experience. In order to better explain consumption, the author deals with consumption theories and the founders of consumption theory on the one hand and describes and analyzes examples of consumption in daily life and human activities on the other hand. The study of consumption and human consumption means the study of the mentality, values and ideas, and beliefs of consumer societies. The advantage of this book is that the author has also studied Iranian issues empirically in terms of consumption and consumption experience in Iranian society. The book is a useful and usable resource for students in the courses “Consumption and Consumption Theories”, “Consumption and Media Culture”, “Cultural Change”, and “Communication and Culture”.