Groups : Management

Processes of Perception and Social Perception

Author(s) : Ali Rezaeian, PhD
Publisher : SAMT
Code : 1818
Published At : 2014/04/08
First Print Publication : 2014
Available Languages : Persian
124 Pages
ISBN : 978-600-02-0046-6
Price : IRR 35,000


ISBN : 978-600-02-0046-6

Perception is a very complex cognitive process that indicates a unique picture of the world and can be completely different from reality. Understanding the difference between the perceptual world and the real world is critical to understanding organizational behavior. In addition to the stages of the perceptual process, this book acquaints the reader with social identity theory, schemas for social interaction, perceptual errors, the fulfilling prophecy, and attribution theory.

Author(s) : Ali Rezaeian, PhD