Kansei: The Role of Emotion and Feeling in Industrial Design

The increasing advancement of technology in various fields of science and its impact on modern human life has put the emotional and perceptual experiences in the spotlight of designers. In this regard, design based on satisfaction, pleasure, feelings, and inner human emotions is a very important and influential factor in the product design process. Kansei Engineering is the first and most advanced methodology for designing and developing new products and has gained a lot of popularity in the field of various methods of product design and development process. The purpose of this book is to explain the methodology of Kansei engineering, the method, and manner of using it in research projects, concepts, definitions as well as the theoretical foundations and scientific aspects along with practical examples.