Marketing Management

Marketing is the entry and exit point of the organization and the center of management decisions of all organizations. Marketing is the science and art of recognizing and meeting the needs of the market and guiding and interacting with the market in accordance with cultural and religious characteristics, which ultimately leads to increase the substantial and spiritual utility of the market system. Because the market is a dynamic, vibrant, and evolving phenomenon, marketing must inevitably be constantly updated. In this book, while paying attention to the up-to-date sources in the world, an attempt has been made to examine the various dimensions of marketing with an Islamic approach.