Groups : Management

Institutions and Organizations (Institutional Ecology of Organizations)

Author(s) : Aryan Gholipour, PhD
Publisher : SAMT
Code : 942
Updated At : 11 January 2021
First Print Publication : 2005
2nd Print Publication: 2013
Available Languages : English
296 Pages
ISBN : 978-964-459-988-0
Price


ISBN : 978-964-459-988-0

 Introduction to Marketing Management
2. Commercial Bands
3. Business and Law: The Law of Contract
4. The Principles of Insurance
5. Consumer Behavior
6. The New Products
7. Financial Analysis for Marketing Planning
8. Sales Forecasting
9. Marketing Channels
10. The Nature of Marketing Research
11. Service Marketing
12. The Scope of Strategic Management
13. Developing Competitive Advantage
14. The Evolution of International Business
15. History of the International Monetary System
References

Author(s) : Aryan Gholipour, PhD

tags: Family management marketing management Consumer Behavior Competitive Advantage International Business institutions oranizations ecology of institutions