Groups :
Psychology
Persuasive Communication in Advertising
Publisher :
SAMT
Code :
956
Updated At :
02 October 2021
First Print Publication :
2005
6th Print Publication:
2019
Available Languages :
Persian
376 Pages
ISBN :
978-964-530-604-3
Price
ISBN :
978-964-530-604-3
The term communication in today’s world is rapidly bringing the media such as the Internet, television, radio, newspapers, magazines, and the like to mind. In the meantime, propaganda has become ubiquitous, covering all possible topics in areas such as religion, politics, business, health, social behavior, and charity. This book tries to study the process of influencing the behavior of different groups of audiences through mass media. Reading this book is recommended for all those who work in persuading through mass media.