Groups :
Management
E-Business and Commerce: A Managerial Approach
Publisher :
SAMT
Code :
1014
Updated At :
28 September 2021
First Print Publication :
2006
4th Print Publication:
2017
Available Languages :
Persian
248 Pages
ISBN :
978-964-530-063-8
The Digital Age has brought about dramatic changes in business and commerce, and today e-commerce is no longer a choice. Rather, it should be considered and emphasized by organizations and companies as an undeniable principle for maintaining competitive advantage. This book is written based on the results of practical experiences and theoretical studies of the authors in the field of business and e-commerce and with a practical-theoretical approach, with a practical-theoretical approach, and it explains the role of e-business as an important factor in gaining a competitive advantage for professors, students, and other interested parties and users of this topic.