Marketing Research

This book is organized based on six-stage marketing research. The author’s goal is to write a comprehensive and practical book in the field of marketing research, using five books in this field which has been translated and compiled targeting the master’s and doctoral levels. The various contents of this work are explained in simple words using Iranian and foreign figures, examples to describe the main concepts so that it is easy for students of different levels to understand. As the Internet has changed the world of marketing research, Internet-related topics are covered in various chapters of the book. The author has tried to present several practical cases to be discussed and analyzed. This book is not only suitable for use in marketing research classes but can also be used in marketing data analysis courses. A rapid change in the business world creates new opportunities that require creative solutions and better skills in acquiring and using information. In fact, by studying this book, students acquire skills and perceptions from research tools that are used in the changing environment of marketing, other courses, and their personal lives.