Groups :
Economics
Media Economics
Publisher :
SAMT
Code :
1469
Updated At :
20 December 2021
Published At :
2015/04/04
First Print Publication :
2011
2nd Print Publication:
2015
Available Languages :
Persian
224 Pages
ISBN :
978-964-530-608-1
Price
ISBN :
978-964-530-608-1
Also Available as E-book
Media economics is an applied and interdisciplinary science that uses economic theories to analyze media activities. The purpose of this book is to answer questions such as the reason for decreasing or increasing the audience of some media, increasing the price of media products and its impact on demand, how media companies expand the media market and their impact on product quality and quantity, how the government supports media products and many other questions. In nine chapters, this textbook, while explaining the relevance between economic theories and the specific features of industry and media productions and emphasizing its necessity, covers specific issues in this field in Iran particularly.